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axite – by AX Semantics

Data-driven Content Operations Platform

axite enables the combination of content production with performance measurement for copy teams.

01.
Data-driven Management

Measurement results prove the success of the content and show potential - this allows data-driven decisions to be made in the editorial conference.

02.
Ensuring text quality despite the use of AI

Text generation, GenAI, and automation of quality assurance: this makes it possible to fulfil the quality requirements of all stakeholders "despite AI".

03.
End-to-end automation

Integration into the system landscape via APIs and connectors ensures that processes are created that mean real automation.

04.
Increasing sales through content

Good content that makes the difference leads to increased sales and reduced costs, and thus contributes to the company's success.

data-driven Management
Your editorial team gets proof of the impact of their content.

We combine web analysis tools with content production and -management.

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Web analytics for texts
We provide editorial teams with tools to measure the impact of their work. The focus is on content that increases sales. That's why axite captures core metrics such as traffic and conversions, and the ability to include metrics that reflect costs (e.g. return rates, product questions in call centres) that come from your internal BI tools provides a holistic view of the company's bottom line.
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Improve your customer loyalty and sell more products
A/B tests at PDP level pose challenges that cannot be overcome by classic analysis tools: Traffic is distributed across the set of PDPs, A/B testing on individual pages does not result in statistical relevance. axite enables A/B tests to be carried out at bulk level. For example, a grouping of all texts with the same prompt or all products in a category. The results are visible where they can be managed and optimised, namely in the content teams, not in IT.
Impact
A/B Test
All content creation technologies in one platform

Whether GenAI, deterministic NLG or manual writing, you can use different technologies for different use cases. The framework that you define in axite can be used for all types of text creation. For example, a briefing can flow into the prompt, into specifications for the copywriter or into a set of rules for the deterministic NLG. QA and performance measurement takes place across all texts, regardless of how they are created.

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GenAI integrated
With the recorded data, your configured briefings and product-specific settings, your editors can use GenAI to produce content.
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Deterministic NLG for Data2Text
For data2text processes, deterministic content generation can be used to enable precisely controlled content generation, allowing you to utilise the power of human moderation in combination with ML-assisted Natural Language Generation (NLG).
LLM
GPT, NLG, data2text
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Re-Writing
Integrated Co-Pilot-like functions allow you to rewrite existing content with GPT support.
Operations at scale only works with automation

Automation remains the basis for implementing improvements in product communication across all products.

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Your editorial process as a workflow
Our editorial process management allows you to model your specific content workflow across product categories, departments and content creation types.
Automation
Scaling
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QA briefings that are automatically analysed
Add your own content guidelines and content briefings to axite and have your content checked against them.briefing documents can be included as simple rich text. They are then made usable for the workflow engine and content generation: the platform takes all machine-readable rules from the briefing and uses them for QA checks and text creation.
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Millions of texts per month
axite is designed to support any scale. For brands with thousands of products to large retailers with hundreds of thousands of products - and language variants - and it gives you output for every type of content: from PDP content to offline applications like electronic price tags at the shelf.
Internationalisation and localisation

Integrated functions for machine and manual translation. 

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Multilingual content for global action
By supporting multiple translation processes - from machine translation to human-edited translation - you can create content for a global audience at scale without reducing your quality requirements.
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