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axite — by AX Semantics

Data-driven Content Operations

axite enables the combination of content production with performance measurement for copy teams.
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How it Works

axite

A future-proof platform for your editorial process, independent of technology hype, because you can test and prove what it takes to make content good, and every way of content produkction can be combined. 

  • Enable measurement/data-driven decisions about product copy and editorial output
  • End-to-end automation
  • Ensure copy quality and meet the needs of all internal stakeholders
  • Enable revenue growth through content
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Your editorial team gets proof of the impact of their content

Bringing analytics tools together with content production and -management

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Impact Measurement

We give editors the tools to measure the impact of their work.

Tracking metrics like Traffic, Conversions, aligns with a revenue-generating content focus.

And adding the ability to include metrics that reflect costs (e.g. Return Rates, Product Questions in Call Centers) source from customer-internal BI tools allows a holistic view on the company bottom line.

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Bulk A/B Testing

A/B testing at PDP level has challenges that are not being adressed by classic analytics tools. The inherent nature of long-tail traffic on PDPs lead to the need to A/B test at Bulk, that are alinged  across content production methods, Prompt-commonality, or product categories. 

Integrating all Types of Content Creation

Your team doesn't have to choose between GenAI, deterministic data2text, or manual writing.

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Integrated GenAI

Using the data ingested, y0ur briefings configured, and product specific tunings, your editors can use GenAI for content production.

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Deterministic Content Generation

For data2text processes, deterministic content generation can be used to facilitate precisely controlled content generation.

This allows you to harness the power of human moderation combined with ML-based Natural Language Generation (NLG).

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Manual (Re-)Writing

Integrated Co-Pilot types of feature allow you to do manual writing of your content – or GPT-assisted Rewriting of existing Content.

Operations need Automation

To execute learnings on scale, your team needs to have automation in place.

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Your Custom Workflow

Our Editorial Process Management allows you to model your specific content workflow, across product categories and departments. 

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QA Briefings that are being Automatically evaluated

Add your content guidelines, content briefings into axite.

Briefing documents can start out as simple rich text that only humans can read, and then they are made useful for the workflow engine and content generation: With this, the platform can grab all the machine-readable rules from the briefing and apply them to QA checks and text generation.

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Manual (Re-)Writing

axite is designed to support any scale. For brands with thousands of products to large retailers with hundreds of thousands of products.

And providing you with output for any kind of content type: from PDP content, to offline use like electronic shelf labels.

Multi-Language content

Integrated (Machine-)Translation for global content

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Your Custom Workflow

Supporting multiple translation processes, from machine translation to human-reviewed translation, allows you to create global content at scale, without reducing your requirements on quality.