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Case Study

How EURONICS Reduces Copywriting Costs With Automated Content

Euronics

Huge Savings of Copywriting Costs

Automating product descriptions reduces costs and frees employees from repetitive tasks, allowing them to focus on other important issues and projects.

Over 1 Million Product Descriptions

EURONICS generated over 1,750,000 product descriptions just in 2020.

SEO and Conversion Optimized Product Descriptions

By generating optimized content, the software helps increase visibility in search engines.

The Case

EURONICS sells consumer electronics such as computers, mobile phones, digital and video cameras, and household devices such as dishwashers, dryers, and freezers. The retail group operates more than 8,800 locations in Europe, and the EURONICS online shop is vast and is constantly growing with new products. The company needs many search engine optimized and conversion-oriented product descriptions for various products.

The Challenge

For EURONICS, the effort to manually write and regularly update such a large amount of search engine optimized and sales-oriented product descriptions is too big. Their goals:
  • Generate a large number of product descriptions
  • Generate search engine optimized and conversion-oriented product descriptions to improve Google rankings and conversion rates
  • Reduce copywriting costs

The Solution

The team of EURONICS knew that they had to find a way to automate an enormous amount of product descriptions. That's why the company decided to use AX Semantics' software.

  1. Generation of an enormous amount of product descriptions

    With the content automation software from AX Semantics, the company automates all required product descriptions based on product data. When data changes and the product descriptions need to be updated, the company can create the new product descriptions at the push of a button.

  2. Relieve employees and reduce content creation costs

    The automation of product descriptions reduces the workload of the company's employees by eliminating repetitive writing tasks and freeing up time for other projects. As a result, EURONICS saves on copywriting costs.

  3. Automation of search engine optimized and conversion-oriented product descriptions

    EURONICS now generates comprehensive, consultative SEO product descriptions to optimize the conversion rates and Google rankings. Readers receive product advice and purchase recommendations in the product descriptions to help them decide which product is right for them.
Euronics-Beispiel
Example of automatically generated product description

The Results

The company has been using the software of AX Semantics since 2015. EURONICS generated over 1,750,000 unique and high-quality product descriptions just in 2020. This means they multiplied their human productivity and saved many copywriting costs. The content automation software also helps the company increase its visibility in search engines.

Euronics

EURONICS Deutschland eG is a large electronic online shop. The association has around 1,200 members in Germany at more than 1,400 locations with about 11,000 employees.
euronics