Æxciting times: We are launching axite – Data-Driven Content Operations! Book your personal demo ➠

Case Study

Hyper-Localized Content for NappyValleyNet

NappyValley (2)

800 texts ranking on Google

Two copywriters have generated and updated 800 texts that rank on Google, based on government data.

Unique content

The unique content providing real value to readers.

Reduced costs

Savings of copywriter costs thanks to automated unique content.

The Case

NappeyValleyNet is a website that offers information targeting the Central London parenting community. It covers all kinds of data on schools, childcare etc. and wants to connect people and help them built relationships. Therefore, the content provided by NappeyValleyNet has a wide range, is detailed, and needs to be updated quite frequently.

The Challenge

It was not easy for the website to produce search engine optimized texts that would rank on Google. The sheer range of content made it hard to optimize for one keyword or category, and the publishers have been looking for years to find a solution for this issue.

The Solution

The NappyValleyNet team knew they had to find a way to automate the content writing process, but, at the same time, provide unique content. That's how they chose AX Semantics.

NappyValleynet-Example
Example NappyValleyNet News Page

The Results

NappyValleyNet now offers regional property news auto-updating for every time that new data is available. Only two copywriters have generated and updated 800 texts that rank on Google and are based on government data. Due to the unique content they can produce with the help of the AX Semantics software, NappyValleyNet saves the money they would have spent for hiring copywriters. In addition, the unique content offers a real value to readers.

NappyValleyNet

NappyValleyNet provides property news and localized regional data analysis for school and other family rankings. They help users to choose schools, recruit nannies, recommend builders, and find holidays.

Nappy-Valley-Net-Logo