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Case Study

More Traffic and Conversions Thanks to Content Automation for Öffnungszeitenbuch

ÖFFNUNGSZEITENBUCH (1)

Multilingual business information

Copywriters have generated basic business information about opening hours, address and contact information in several languages.

Giving directions

The company uses OpenStreetMap Data in addition to the user-generated information for more exact property information.

More visits on website

Thanks to SEO and unique texts, the visits on their website increased by 150%.

The Case

Öffnungszeitenbuch is the largest directory of opening hours in the German-speaking region. Therefore, they have to provide an enormous amount of structured texts and detailed information. Öffnungszeitenbuch also has an Italian and French branch.

The Challenge

Öffnungszeitenbuch needs to create and update many texts for the descriptions of their entries. This, of course, would take a lot of time and manpower, if  generated manually.

The Solution

The team of Öffnungszeitenbuch knew they had to find a way to automate the content writing process for the descriptions of their entries. That's how they chose AX Semantics. They use the AX Semantics software to automatically generate descriptions which give information on opening hours, addresses, and contact information. With the integration of OpenStreetMap, they can also give detailed directions.

oeffnungszeitenbuch
Example Öffungszeitenbuch

The Results

Thanks to content automation, Öffnungszeitenbuch was able to increase the traffic and conversion rate on their website. This is because of the automated generation of unique und SEO friendly content. In addition, Öffnungszeitenbuch was able to expand their business, thanks to internationalization. They now have websites targeting the Italian and french market.

Öffnungszeitenbuch

The online classified directory is one of the largest directories for opening hours in Europe, with more than 3.5 million entries. They list the opening hours of companies, public offices and authorities as well as service providers. They operate in Germany, Austria, Switzerland, Italy and France.

öffnungszeitenbuch-logo