Channel sales - customised texts for all channels
Unique product descriptions that fulfil the different requirements of different channels - ideal for brands and manufacturers.

Producing product text variants for different channels with specific requirements in an automated way enables sales on different channels.
Villeroy and Boch produces specific product descriptions for 5 channels in 7 languages, which fulfill the respective channel and language requirements.
It only takes 10 seconds from the new data record to the publication of the different product text variants in the various channels in different languages.
Get started now with product texts for all your channels
Serve different requirements of different channels automatically and in any language - there's no better way to manage content!
Our approach. Flexibility
You need a system that allows you to control texts and gives you the flexibility to respond to different requirements.
01.
All channels
No matter what text requirements a channel has, you can set the requirements centrally and produce the texts uniquely in any volume. Automation that enables you to control specific requirements, such as length restrictions, puts you in a position to run successful channel sales.
02.
Multiple languages
5 channels x 7 languages? You can handle every language and every channel automatically. Villeroy and Boch is constantly producing texts and managing major relaunch projects at the same time. And no matter what comes next, you can use automation to expand channels and languages in a scalable way without your workload growing at the same rate.
03.
Speed
Take your time to channels to an unbeatable level. It takes just 10 seconds from the new data record to the publication of the new product descriptions in different variants and languages.
04.
Uniqueness
Specific requirements must be met for the different channels, often length restrictions. However, different text variants for the products on different channels also ensure better organic visibility.
05.
Agility
Being able to react quickly to changes is always a challenge for large volumes. With an automated system of product descriptions for the various channels, you can roll out new specifications or other changes in the context of product descriptions to thousands of products almost instantly.
Noch mehr Textvarianten auf verschiedenen Channels unserer Kunden.
Mytheresa
adidas
A few statements from our enthusiastic fans
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Thanks to AX Semantics, generating product descriptions for a product group of 5,000 items and more becomes a breeze.
Niels Willaert
Product Marketing Specialist at TVH -
With AX Semantics, we can take what we used to do internally with a lot of Excel and a lot of extra work and put it into an automated process, which of course scales completely differently.
Andreas Serra
Team Leader Engineering Data Service at Misumi -
We achieve 57% more conversions thanks to automated product descriptions.
Stephan Bayer
Managing Director, Metav Werkzeuge GmbH -
Without automated text creation, it would be impossible to write descriptions for billiger.de's huge range of products.
Bernd Vermaaten
CEO von billiger.de -
Great support and a smart product that get results - it moves your bottom line!
Chris Hanage
MD at Nextville Limited -
Our automated product descriptions are indistinguishable from manually written ones.
Vanessa Wurster
Head of E-Commerce & Online Marketing and Lisa Bleser, Team Leader Online Marketing -
Thanks to automated text creation, we can write thousands of unique product descriptions in 17 languages.
Jakob Høy Biegel
CEO of Skatepro