AX Semantics Meetups

Data Driven Content Marketing: Data for Truly Relevant Content

Written by AX Semantics | Jul 4, 2023 12:00:00 AM

The production of lots of content is one thing, but what kind of content is really important?

Join Nadine McNulty from Claneo in this informative Meetup session on Best Practices for Data Driven Content Marketing.

Discover how businesses can leverage data analysis to optimize their online marketing strategies and how they can find out which content really matters.

Learn how to utilize data such as search volume, user behavior, and competitor analysis to tailor content to the specific needs of your target audience and increase visibility in search engine results.

Real-world examples and case studies will be presented, providing practical insights into the power of data-driven content marketing.

ANSWERED QUESTIONS

  • How can data analysis enhance content marketing efforts?
  • What specific data points are crucial for optimizing online marketing strategies?
  • How can businesses effectively adapt their content to meet the needs of their target audience using data-driven insights?

0:00 Intro & Introduction
3:21 How does Claneo define data driven content marketing?
4:13 What are the potentials of content marketing?
6:49 How does this process look like?
11:24 Example of a potential analysis
18:57 Which tool will help me with a competitor analysis?
22:54 Which tool supports the search for the best keyword?
27:39 How do I find the right keywordset?
30:10 What additional things are there to consider when creating content?
33:09 How do I measure the performance?
34:47 Best practices - What effects do pattex and Bosch notice from data-driven content marketing?
37:38 Q&A 
43:41 Goodbye & outro

SPEAKERS

Saim Alkan
CEO & Founder

Nadine McNulty
Senior SEO Consultant