Google SGE and the AI ACT - What you need to know

Google SGE is coming to Germany soon, right? It has supposedly already been rolled out in the USA.

1. What will a search results page actually look like?
2. What does this mean for SEO work on content?
3. Is your own content no longer relevant if Google produces your own texts and delivers them as search results?

At the same time, the labelling obligation for AI-generated texts has been declared.

• What should actually be done here?
• And with all the movements, this is also happening: Large Language Models are getting dumber and nobody knows why?

In this Meetup, we want to concretise the abstract topics and get specific

ANSWERED QUESTIONS

• What exactly does Google SGE mean for content work?
• What does the AI ACT mean for content that is not written ‘by hand’?
• Which strategies are important now?

0:00  Welcome
2:44  Survey on Google SGE and AI ACT
4:00  Updates at Open.ai and Google SGE what has changed?
6:50  Today's tasks and responsibilities around product content
10:00  Change in content creation and maintenance processes
14:58  Influence of LLMs, Google SGE, AI Act and Data2Text on content work
23:45  What needs to be considered with the AI Act?
26:00  Where does Google stand with Google SGE? A categorisation
40:00  Strategies for product communication - what's important now
52:30  Questions and answers - goodbye

SPEAKER