Prediger Enriches Automated Product Descriptions with Valuable Advice

What is the secret to conversion-boosting product descriptions? And what do they look like?
Daniel Ahrweiler and Matthias Tesche from Prediger Lichtberater will share their learnings on the challenges of automating copywriting. They will also provide insight into the technical refinements they have implemented and how they are continuously improving the quality and relevance of their product descriptions.

What questions will be answered?

• How did Prediger raise its texts to another level?
• How does Prediger automate the text on category pages?
• What are the observed effects of Prediger's text automation?

0:00 Introduction
0:51 What is Prediger
4:29 How have product texts changed?
8:50 What is the characteristic of the texts?
12:34 How does the automated workflow from data input to text work?
22:18 Examples: What do the generated texts look like?
30:04 What are the consequences of using AX Semantics?
35:14 Q&A
45:55 Goodbye & Outro

SPEAKERS