Updating product information is not just a matter of updating outdated data, but of providing descriptions that cover as many aspects of the purchasing decision as possible. Many important factors in purchasing decisions are constantly changing. There are a range of occasions when updating product descriptions would make a difference to consumers.
You know how important it is to keep product descriptions up to date? Still lack the resources and find it impossible to keep track of all the product descriptions? Then take a look at how you can automate this task.
In this Meetup, we want to go through a few occasions that you might otherwise have overlooked. And show you the automated mechanisms using 5 examples.
Because a smart update strategy creates a clear competitive advantage.
00:00 Intro
02:37 What was possible in the past and what is possible today?
08:24 Occasion #1 Seasonal reference with a twist
11:38 Occasion #2 Product improvements
15:42 Occasion #3 Price changes
20:06 Reason #4 Frequent reasons for returns
23:46 Occasion #5 Social changes
29:22 Which cause do viewers consider the most valuable
31:04 Questions and Answers
38:09 Good Bye
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Saim Alkan
CEO & Founder |