How to Manage 20 Million Product Descriptions

In this meetup, Saim Alkan, CEO & Founder of AX Semantics will talk to Andreas Serra from MISUMI. He will share how he navigates the complexities of his industry to create customer-centric content. With a diverse product portfolio - from control technology, tools and lab equipment to custom sheet metal parts - and a multilingual approach, the challenges are significant.

Learn how he translates complex and abstract tasks into precise content requirements that meet the diverse needs of their industrial customers. He'll also discuss how scalable e-commerce text automation such as AX Semantics provides tangible solutions in this context. Join us for this knowledge-packed session!

ANSWERED QUESTIONS

• How does MISUMI manage the diverse product portfolio and translate it into customer-focused content?
• How does MISUMI handle the challenges of a multilingual approach while catering to diverse and complex industrial customer needs?
• How does scalable e-commerce text automation provide tangible solutions in such a complex industrial context?

0:00 Introduction
1:00 Who is Andreas and MISUMI
5:00 Why does MISUMI implemented Textautomation - AX Semantics? 
6:30 How do Automated Product Descriptions look like at MISUMI? 
10:06 What are MISUMIs targets with automated texts? What do they meassure?
12:40 Further possibilities to scale with automated product descriptions  
22:00 How many people are needed to manage the huge amount of product information? 
23:15 Goodbye & Outro

SPEAKERS