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How W+S Autoteile masters Product Content Creation

Let's be honest, it becomes difficult to come up with a lot of variants by the third brake disc at the latest, doesn't it? However, W+S Autoteile GmbH has at least 5,000 brake discs in its range.

Katharina Knaak is Online Marketing Manager for the online shop of W+S Autoteile GmbH and has taken on this and several other challenges. In this Meetup, she will share her experiences with the possibilities and individual limitations of automated text creation. She will also reveal the purposes for which she uses GPT when creating texts.

WHAT QUESTIONS WILL BE ANSWERED?

  • How do you create unique content for very similar products?
  • What is W+S Autoteile GmbH's experience with automated text creation?
  • What does W+S Autoteile GmbH use GPT for in online product communication?

00:00 Intro and survey on Google SGE
04:40 Presentation of W+S Autoteile GmbH
05:30 Why does W+S Autoteile GmbH automate its product texts?
12:00 How W+S Autoteile GmbH updates its product texts
13:30 How W+S Autoteile GmbH has completely renewed its texts
17:00 How the texts of W+S Autoteile are organised in AX Semantics
24:00 Turning a difficult initial situation into comprehensive, helpful texts
31:16 Results and goodbye

 

SPEAKERS

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Saim Alkan
CEO & Founder
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Katharina Knaak
Online Marketing Manager
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