In today's digital era, shoppers are becoming increasingly savvy, demanding smarter content that goes beyond a mere list of product features. Simple product descriptions are no longer sufficient. To succeed in this evolving landscape, it is essential to understand customer needs, eliminate language barriers, and clearly communicate the benefits of your offerings. Furthermore, achieving scalability in content creation is paramount.
During this meetup, Saim Alkan will introduce the AX Semantics content-level model and demonstrate through real-world examples how AX Semantics enables you to deliver personalized, high-impact content in a scalable way.
0:00 Intro & Introduction
1:33 What do we mean by epic product descriptions?
4:12 What are the elements of such a text?
6:09 What are the benefits/changes in your KPIs?
7:56 What are the different levels of product descriptions?
9:45 How to convince the customer?
14:14 What are the options for text structure?
16:56 How can you improve the structure of a product description?
21:36 How adaptive is the text?
23:55 How important is product content in the company?
27:01 How does the technical integration look like today?
28:50 How are editorial processes changing?
38:35 Q&A
47:08 Goodbye & Outro
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Saim Alkan
CEO & Founder |