H&M offers a suitable product range for every relevant search combination and optimises data-driven. This has already led to massive SEO and sales success.
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Return On Invest
Massive leverage: the ratio of return to investment at H&M is 30:1.
£0M
Revenue
£408 million organic revenue by covering numerous search queries with copywritten product listing pages and continuous data-driven optimisation.
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Landing pages produced
By creating thousands of new landing pages with textual content, H&M was able to serve the millions of search queries that were previously ignored.
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Start your PLPs now.
Automate your workflows, content creation and optimisation. Test, measure and make data-driven decisions. Make a measurable contribution to your company's success.
Französische Produkt Listing Page für "T-Shirts Hommes"
H&M Produkt Listing Page für die Kategorie "Longwear Damen"
Französische H&M Produkt Listing Page für die Kategorie "Sport Damen"
H&M deutsche Produkt Listing Page für die Kategorie "T-Shirts Herren".
This is axite
Our approach. Scaling
Data-driven actions and scaling are needed to utilise the potential of product listing pages and category pages.
01.
Masses of good rankings
H&M identified several million search queries that match the product range. With the automated workflow for creating and copywriting the product listing pages, H&M can serve the large number of search queries and rank in the top 10. My Theresa has increased visibility for the important keywords by 80% through the automated copywriting and optimisation of category pages.
02.
Multiple languages
H&M has expanded keyword targeting from 2 to 24 e-commerce markets and increased visibility to every potential customer.
They have alreadycreatedover 68,000customer-centred, targetede-commerce landing pages in the European markets and are constantly expanding the number of PLPs.
03.
Quality and advice
The scalability of the content production and optimisation enables H&M to constantly improve the pages and to respond specifically to the needs of the customers and local markets, both in the product composition and in the description of the products.
04.
Agility
H&M is able to react quickly to changes in search behaviour. For example, search behaviour changed during the COVID-19 pandemic from evening wear to longwear. As a result, H&M was able to focus on the now relevant categories and adapt the content overnight through automation.
05.
Efficiency
Scaling in content work enables H&M to create, optimise and adapt PLPs efficiently and as quickly as possible. The creation process for PLPs has been accelerated by 95%.
Fast automated textual adaptations enable the testing of various call-to-actions in texts, information about the brand or other details. The tests are quickly rolled out and tested on many pages.
06.
Business Impact
H&M's content production makes a significant contribution to the company's overall success: £408 million in organic revenue, with an ROI of 30:1.
Continuous data-driven optimisation and adaptation of content is crucial to success in e-commerce .
Welcome to the Flow
Even more product listing pages and category pages from our customers.
Mytheresa
Mytheresa automates category pages Visibility for the most important keywords has increased by 80%.
adidas
adidas automatically creates and updates category texts in many languages worldwide.
Be just as successful as our customers
A few statements from our enthusiastic fans
Thanks to AX Semantics, generating product descriptions for a product group of 5,000 items and more becomes a breeze.
Niels Willaert
Product Marketing Specialist at TVH
With AX Semantics, we can take what we used to do internally with a lot of Excel and a lot of extra work and put it into an automated process, which of course scales completely differently.
Andreas Serra
Team Leader Engineering Data Service at Misumi
We achieve 57% more conversions thanks to automated product descriptions.
Stephan Bayer
Managing Director, Metav Werkzeuge GmbH
Without automated text creation, it would be impossible to write descriptions for billiger.de's huge range of products.
Bernd Vermaaten
CEO von billiger.de
Great support and a smart product that get results - it moves your bottom line!
Chris Hanage
MD at Nextville Limited
Our automated product descriptions are indistinguishable from manually written ones.
Vanessa Wurster
Head of E-Commerce & Online Marketing and Lisa Bleser, Team Leader Online Marketing
Thanks to automated text creation, we can write thousands of unique product descriptions in 17 languages.
Jakob Høy Biegel
CEO of Skatepro
Other Best Practices.
Product texts and PDPs
Automate your entire product portfolio and all elements of a product detail page
Multilingual product texts
Your product texts localised for all markets - for your international sales!
